Apex Growth Campaign

Multi-channel digital marketing campaign combining paid search, social advertising, and long-form content for a B2B SaaS startup entering a crowded market.

Client:Apex Labs

Industry:B2B SaaS

Duration:6 months (ongoing)

Google AdsSEOContent MarketingLinkedIn AdsHubSpot

Project Overview

Apex Labs had a strong product but zero market presence. As a late entrant in the project management SaaS space, they needed a strategy that could cut through the noise and establish credibility quickly while maintaining efficient customer acquisition costs.

The Challenge

Entering a market dominated by established players like Asana, Monday.com, and Notion. The client had a $50K monthly marketing budget and needed to show board-level ROI within 6 months to secure Series B funding.

Our Solution

We built a full-funnel marketing engine: top-of-funnel thought leadership content targeting pain points the incumbents ignored, mid-funnel comparison pages and case studies, and bottom-funnel retargeting with personalized demo offers. LinkedIn Ads targeted decision-makers while Google Ads captured high-intent search traffic.

Results & Impact

5x ROI in 6 months

Key Result

015x return on ad spend within 6 months

022,400 qualified demo requests generated

03Customer acquisition cost reduced by 62%

0412 pieces of content ranking on page 1 of Google

05Series B funding secured based on growth metrics

All Campaigns Luminary Brand RelaunchNext

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