Project Overview
TerraFin had a great product — a modern personal finance platform — but was invisible in organic search. Competitors with 10x their domain authority dominated every keyword they cared about. They needed a strategy that could compete without matching their competitors' massive content budgets.
The Challenge
Competing against established financial publishers and fintech giants with domain authorities above 80. TerraFin's DA was 24, their site had 147 technical SEO issues, and they had zero content ranking on page 1 for any target keyword.
Our Solution
We executed a three-phase strategy: first, a complete technical SEO overhaul fixing all 147 issues. Second, a programmatic content strategy targeting long-tail keywords that competitors ignored. Third, a digital PR campaign that earned backlinks from financial publications through original research and data studies.
Results & Impact
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