Verdant Organics Launch
Full go-to-market strategy for an organic food brand including brand positioning, e-commerce marketing, and influencer partnerships across Instagram and TikTok.
Project Overview
Verdant Organics was a new organic food brand with exceptional products but no market presence. They needed a complete go-to-market strategy that would build brand awareness, drive e-commerce sales, and establish them as a trusted name in the organic food space — all within a tight 90-day launch window.
The Challenge
Launching a new CPG brand in the crowded organic food market with a limited budget. The brand had no existing audience, no retail distribution, and needed to build trust quickly in a category where consumers are highly skeptical of new entrants.
Our Solution
We built a DTC-first launch strategy centered on TikTok and Instagram. We partnered with 50 micro-influencers in the health and wellness space for authentic product endorsements, created viral recipe content, and ran a limited-time launch offer that created urgency. The e-commerce site was optimized for conversion with social proof and subscription options.
Results & Impact
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