Skyline Realty Ad Campaign
High-impact paid advertising campaign for a real estate firm, combining Google Ads, Facebook Ads, and programmatic display to generate qualified leads.
Project Overview
Skyline Realty was spending heavily on traditional advertising — billboards, print, and radio — with no way to measure results. They needed to shift to digital advertising with precise targeting, measurable ROI, and a steady pipeline of qualified buyer and seller leads in their local market.
The Challenge
Transitioning a traditional real estate firm to digital advertising with zero prior digital presence. The team had no experience with online ads, and the local market was saturated with competing agents all running similar campaigns.
Our Solution
We built a hyper-local advertising strategy using geo-targeted Google Ads for high-intent search queries, Facebook and Instagram carousel ads showcasing listings, and programmatic display retargeting for website visitors. Each ad creative was A/B tested, and we implemented a lead scoring system to prioritize the hottest prospects.
Results & Impact
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